Essay on Hiring Minorities - 2091 Words

Hiring Minorities In recent years preferential hiring has become an issue of great interest. Preferential hiring, which was devised to create harmony between the different races and sexes, has divided the lines even more. Supporters on both sides seem fixed in their positions and often refuse to listen to the other groups platform. In this essay, the recipients of preferential hiring will be either black or female, and the position in question will be a professorship on the university level. The hirings in question are cases that involve several candidates, all roughly equal in their qualifications (including experience, education, people skills, etc.), with the only difference being race and/or sex. nbsp;nbsp;nbsp;nbsp;nbsp;What†¦show more content†¦According to preferential hiring theory it is necessary to seat the black party first, since historically blacks have been discriminated against when seated in restaurants. In another situation, a white man and a black man are both equidistant from the last seat on the bus. Both men are the same age, have no medical problems, and are equal in all ways except skin color. Should the black man get the seat since in the past black men have been discriminated against? We could continue this practice for several centuries before the debt we owe for depriving blacks of a seat on the bus would be paid. Perhaps these examples are invalid. It could be said that jobs are a different issue. They help define social status and provide economic well-being. They might even boost self-confidence, something that discrimination has stolen. nbsp;nbsp;nbsp;nbsp;nbsp;Two points must be considered before moving any further. First, blacks may learn better from a black, and women may learn better from a woman. Second, hiring women and blacks will provide role models for others. The first point Thomson quickly concedes as likely to be false. Discussion about the second point however is required, and will, in effect, serve to negate the first point as well. nbsp;nbsp;nbsp;nbsp;nbsp;First, lets create a character, Bill. Bill is grossly overweight and unattractive. Studies have shown that many employers discriminate (whetherShow MoreRelatedLiterature Review : Hiring Managers Are Hiring Caucasians For Senior Level Executive Positions Over Minority Applicants1193 Words   |  5 PagesLITERATURE REVIEW Hypothesis 1: Hiring managers are hiring Caucasians for Senior Level Executive positions over minority applicants. In America, cultural sounding names are prevalent. People attribute certain cultural names with racial groups. For example, Lakisha Johnson and Jamal Wilson may be seen as names of African Americans While Emily Adams and Connor Backham, may be seen as Caucasian names. Marianne Bertrans and Sendhill Mullainathan conducted a study on race in the labor market by sendingRead MoreVisible Minority And Immigrant Racism1583 Words   |  7 PagesVisible Minority and Immigrant Racism in the Canadian Work Environment In the ideal world, every person is treated equally in the workplace whether it be hiring, promotion, assignments or termination. However in reality, racial discrimination and harassment remain pervasive in the workplace, with 1 in 4 visible minority workers who reported that they had experienced racial harassment or discrimination in the workplace [3]. In this essay, I will be discussing the social-history of racism in the workplaceRead MoreHow Diversity Is Important For A Successful Organization1762 Words   |  8 Pagesimportant different kind of the people in the workplace biggest advantage that Diversity in the workplace having an employee’s recruitment policy that value diversity. 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They need to meet certain numbers and plan for expected shortages and surpluses. They are seeking assistance in identifying the trends in their labor market, filling vacant positions, reducing turn overs and updating their affirmative action plan. Key Points This section contains the key issuesRead MoreTanglewood Case 51034 Words   |  5 Pagesgenetic information. These laws apply to all types of work situations, including hiring, firing, promotions, harassment, training, wages, and benefits. Affirmative action is intended to promote the opportunities of the protected classes within a society to give them equal access to that of the privileged majority population. Tactics of Tanglewoods for recruiting. Recruiting: The typical recruiting and hiring practices for Northern California are based on a model that has been successful in

Comparison of Dulce et Decorum Est and Anthem for Doomed...

Comparison of Dulce et Decorum Est and Anthem for Doomed Youth When I was searching for two poems to compare, I saw these two poems and wanted to explore them to find out how Wifred Owen uses language in different ways to warn future generations of the horror of war. Wilfred Owen fought in the First World War. He enlisted as most young men were doing, so that they could protect Britain. However, in the trenches he realized how horrific the war was and started to make notes about the conditions at first. Then later in a military hospital he edited and collected these notes into the poetry of Wifred Owen. Dulce et Decorum Est is Latin for: It is sweet and fitting (to die for ones country). This line is repeated at the end†¦show more content†¦In the title are the words, Doomed Youth which immediately informs the reader that this sonnet isnt a fairy tale or a happy tale of love but is a distressing poem about the boys who went to war doomed never to return. There is a strong marching beat to the poem and as it is entitled anthem, I believe that Owen wanted this poem to sound like a funeral march. And the march is set to a backdrop of sounds from battle. These sounds include: bells, choirs, bugles, wailing shells and angry guns (personification - Owen personifies the guns but the soldiers are not even mentioned. Owen wants the reader to feel that the artillery in the poem was not being controlled by the soldiers.) Dulce, on the other hand, is written in free verse with an alternate line rhyming pattern. It uses similes such as like old beggars under sacks and Bitter as the cud. Owens choice of language has a supernatural theme. He uses words such as hags, devil, and writhing face. These words remind me of a bad nightmare, but this must be what Owen wants the reader to see. It might sound like a nightmare but you will be able to wake up from a nightmare whereas he is talking about life in the trenches and there was no way out for these young men, no way just to wake up. In fact, the only way out for many men was their inevitable death. Anthem asks a question at the beginning of each stanza,Show MoreRelatedA comparison of poems by Wilfred Owen â€Å"Dulce et Decorum Est† and â€Å"Anthem for Doomed Youth† Wilfred800 Words   |  4 PagesA comparison of poems by Wilfred Owen â€Å"Dulce et Decorum Est† and â€Å"Anthem for Doomed Youth† Wilfred Owen fought in the ww1. He enrolled into army at an early age which was probably influenced by the government’s enticing and false advertising. However in the trenches Owen soon discovered the reality of war and how horrific the war was. At first he started to take notes about the conditions. Then later in a military hospital he edited and turned these notes into poetry. â€Å"Dulce et Decorum Est† is aRead MoreA Comparison Between Wilfred Owen’s ‘Dulce Et Decorum Est’ and ‘Anthem for Doomed Youth’ and Siegfried Sassoon’s ‘Does It Matter?’ and ‘Suicide in the Trenches’1991 Words   |  8 PagesWilfred Owen’s ‘Dulce et Decorum Est’ and ‘Anthem for Doomed Youth’ are both poems that protest against and depict the subject of war. They both follow Wilfred Owen’s angst against those who encourage war and the savagery of warfare that he experienced himself. His poetry was devised to strike at the conscience of England during the World War. Owen’s mother had encouraged him to write poetry from an early age and when he was old enough he travelled to France to teach English when the war brokeRead MoreWilfred Owen1266 Words   |  6 Pagesthoughts through poetry. In this essay I will compare ‘Dulce et Decorum est.’ and ‘Anthem of a doomed youth’. ’Dulce et Decorum est.’ and ‘Anthem of a doomed youth’ are both poems written by Wilfred Owen. ‘Dulce et Decorum est.’ is a Latin phrase meaning ‘it is sweet and right to die for ones country’, in other words it is a great honour to give ones’ life up for ones’ country, like many of Owen’s poems this title is very ironic. ‘Anthem of a doomed youth’ employs the traditional form of a Petrarchan sonnetRead More To compare the ways in which these poems display the horrors of war.1616 Words   |  7 Pagespoems, The Soldier, by Rupert Brooke, Dulce et Decorum Est, and Anthem for Doomed Youth, both written by Wilfred Owen. Compare how these poems show the horrors of World War 1. To compare the ways in which these poems display the horrors of war. I have selected three poems, The Soldier, by Rupert Brooke, Dulce et Decorum Est, and Anthem for Doomed Youth, both written by Wilfred Owen. I chose Anthem for Doomed Youth and Dulce et Decorum Est because they are very similar and showRead MoreDulce Et Decorum Est and Anthem for Doomed Youth915 Words   |  4 Pageswere used to achieve this. In the two poems, Dulce et Decorum est., and Anthem for Doomed Youth, both written by Wilfred Owen, the author’s main purpose was to expose the true horrors of World War II and to challenge the romanticized view of war that poets such as Rupert Brooke held. To achieve this, Owen used familiar imagery techniques of similes and personification, and sound devices such as onomatopoeia and alliteration. In Dulce et Decorum est., Owen used the techniques of similes, †BentRead MoreClose Study of Texts - Wilfred Owen Essays1004 Words   |  5 PagesAlexandra Bucud How does Owen’s portrayal of the relationship between youth and war move us to a deeper understanding of suffering? As an anti-war poet, Wilfred Owen uses his literary skills to express his perspective on human conflict and the wastage involved with war, the horrors of war, and its negative effects and outcomes. As a young man involved in the war himself, Owen obtained personal objectivity of the dehumanisation of young people during the war, as well as the false glorificationRead MoreAnalysis Of Wilfred Owen s Anthem For Doomed Youth And Dulce Et Decorum Est1224 Words   |  5 Pageswell renowned after World War I where he unfortunately died in battle. Anthem for Doomed Youth (Anthem) and Dulce Et Decorum Est (Dulce) by Wilfred Owen both portray various themes including horrors of war, the futility of war and the pity and sadness of war. War is full of horrendous acts that every side of war commits, even if it is for their own reasons which to them seem honourable, but Owen tells a different story. Dulce depicts the many terrors that occur during wartime and draws the readersRead MoreWilfred Owen War Poems Essay1232 Words   |  5 Pagespoems Dulce Et Decorum Est and Anthem for Doomed Youth here Owen engages with the reader appealing to the readers empathy that is felt towards the soldier. These poems interact to explore the experiences of the soldiers on the battlefields including the realities of using gas as a weapon in war and help to highlight the incorrect glorification of war. This continuous interaction invites the reader to connect with the poems to develop a more thorough understanding of war. Dulce Et Decorum EstRead MoreCulce Et Decorum Est and Anthem of the Doomed814 Words   |  3 Pageshorrific injustice suffered by many. By analysing Dulce Et Decorum Est and Anthem Of The Doomed it can be said that Owen’s significant message is to confront the idea of glorifying war and the patriotic sentiment of trench warfare. The horrific betrayal the young soldiers suffered was a prominent aspect throughout the First World War. The powerful poems inspired from his experience as a young soldier register his criticism of Dulce Et Decorum Est Pro Patria Mori, meaning it is sweet and right toRead More The Negative View of Society in Wilfred Owens Poetry Essay1156 Words   |  5 PagesDulce et Decorum est and Anthem for Doomed Youth are both written by Wilfred Owen, and both are written to show â€Å"the war [World War I] and the pity of war†. Owen does this by regaling very sad and often shocking poems that I believe are very effective in delivering their purpose. Both poems present negative views of society through tone and metaphors and Dulce et Decorum est also uses similes. A poem that presents a negative view on society is Dulce et Decorum est. It is a satirical poem about

Discuss the various causes of conflict at your organisation free essay sample

According to Rahim (1986), conflicts arise when interests collide usually as a result of divergence in organisational goals, personal ambition, group loyalties, demands on scarce resources and so forth. In many educational institutions, conflicts originate from multitude of sources found at personal and organisational levels. Sadomba and Hlatwayo (2012) define these levels as ‘within and between informal organisational levels’; ‘within or between formal organisational levels’; and ‘between formal and informal organisational levels’. It is the essence of this deliberation to discuss the various causes of conflict at a school as an organisation. Furthermore, the paper will suggest solutions to the management and transformation of conflict in the school. The terms ‘conflict’ and ‘organisation’ are identified as some of the key terms and are therefore defined before the discussion unfolds. DEFINITION OF KEYS TERM Conflict According to www. wordweb. info, conflict is an open clash between two opposing groups (or individuals). It is further defined as opposition between two simultaneous but incompatible feelings. This concurs with www. googlesearch. org where it is said that conflict is an expressed struggle between at least two interdependent parties who perceive incompatible goals, scare resources, and interference from others in achieving their goals. However, according to Sadomba and Hlatwayo (2012), conflict is natural and necessary part of our lives which is an inherent part of our lives which can have negative and positive impacts. The definitions agree that conflict is friction or opposition resulting from actual or perceived differences or incompatibilities between and among the teachers and the administration at a school. Organisation According to www. wordweb. info, an organisation is the persons (or committees or departments etc. ) who make up a body for the purpose of administering something. A social unit of people that is structured and managed to meet a need or to pursue collective goals. According to www. businessdictionary. com, an organisation has a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. Organizations are open systems—they affect and are affected by their environment. The given definitions qualify a school to be an organisation for workers at a school are grouped into departments with specific roles and they work towards achieving the same goals, objectives or mission statement of the school. CAUSES OF CONFLICT AT A SCHOOL Sadomba and Hlatwayo (2012) assert that schools frequently appear to be centres of tension; on occasion, they are perhaps a manifestation of problems in the community. The school as a community has potentialities that spark off conflict. These potentialities reside in interactions within and or between formal and informal organisational levels at the school. According to Sadomba and Hlatwayo (2012), one of the most common sources of conflict in Zimbabwean schools is intra-role conflict. This is when various members in a role set simultaneously and legitimately, for instance grade 3 teachers at a school, make differing demands on a single role. The school may demand for better examinations results and the teachers on the other hand demand for better incentives that commensurate with the gravity of the work input applied. Sometimes an individual has to perform roles that negate rather than supplement each other. In Zimbabwean schools for example during the period of hyper-inflation, teachers were supplementing their salaries through part time work and trading. A lot of conflicts were then experienced as teachers were not able to balance work teaching pressures as well as that came as a result of the need to supplement their meager salaries. Involved in such conflicts are teachers, school administration and the government. Kahn, Wotfe and Rosenthal (1964) defined it as the simultaneous occurrence of two (or more) sets of pressures such that compliance with one would make difficult compliance with the other. Another cause of conflict is intra-departmental, i. e. when viewpoints of members of the same unit differ. Such conflicts at a school could be caused by or related to the timetable and subject allocation. For example Form 2N can clash with Form 2J on the use of the school library or computer lab. Or Teacher X may be taking a class for Account while at the same time another class is waiting for him at the same time. Sometimes two or more departments compete for facilities and aids in the school. The use of the school library, computer lab or science laboratory can be examples. Different departments at the school may also collide say in the assembly hall, at the play ground or on the use of some school equipment. Another example would be: the school handyman is helping fixing the electric sockets in the Home Economics department while at the same time the computers department would need him or her in their own department. This type was defined by Sadomba and Hlatwayo (2012) as inter-departmental conflict. Many times teachers complain of insufficient time to complete their work because of a too much demanding timetable. For instance, they have to fulfill their co-curricula chores while at the same time piles of books will be waiting on the teacher’s table. Likewise, the students will also be waiting for a hasty feedback from their teacher. Sometimes they have to ferry students for competitions and yet are still expected to cover the syllabus. Organisation – environment conflict emanates from outside the school system in an attempt to influence policy or programme. Conflict may arise when parents for example demand a revamp in the school administration, or a significant change in the curriculum. Sometimes conflicts stem from personal motives hence Sadomba and Hlatwayo (2012) dubbing it ‘inter-personal conflict’. For example interests of two teachers collide and the attempt of each of them to put his/her interest ahead provokes another’s reaction. This is especially common between teachers moving different agendas. Along the lines of personal interest, groups are formed at the school. Inter-group conflict ensues when for instance a young female teacher tries to introduce a modeling club at the school. This may not go down well with the other members of staff who may see it as immoral depending on the culture of the school, and community. Kahn and Boulding (1964) in Sadomba and Hlatwayo (2012) give another cause of conflicts at a school as interpersonal conflict. According to Kahn and Boulding (1964), this is when a person-environment social fit is unusual and the behavioural outcome trigger trouble for him and others. Adverse behaviour in that instance is caused by personal peculiarities such as inadequacies or exceptionally good qualities. According to Sadomba and Hlatwayo (2012), incompetent teachers are mainly on the centre stage here. Exceptionally good teachers also feel that they are misplaced and need a better school. This causes conflict with other teachers and the school administration. SUGGESTED SOLUTIONS TO CONFLICT MANAGEMENT AT SCHOOL The better educators and students understand the nature of conflict, the better able they are to manage conflicts constructively. Some suggestions and recommendations on conflict management in school administration are made for possible implementation. As the Zimbabwe Open University has introduced a new course on ‘conflict management and transformation in education’, courses in conflict management and human relations should also be included in the curriculum for teachers in training as a way of preparing them for conflict management in school administration. Likewise, courses on human relations should be introduced into secondary school curriculum to carry along the students on the issue of tolerance and other acceptable societal behavioural virtues. Sadomba and Hlatwayo encourage the establishment of Students Representative Councils (SRCs) in each school and the enlightenment of students on the importance of the SRC will enhance conflict management strategies. The educational administrators should also organize seminars, conferences and symposia for the management cadre in the field of educational management, from time to time. This will help them deal with and handle conflicts in the schools. Some conflicts are caused by poor or breakdown in communication among teachers, school administrators, and also between the teachers and the parents body. Effective School Development Committees (SDCs) serve an important purpose by bridging communication gaps, which can cause conflicts. For instance, a plea for an increase in the incentives teachers get from parents can be fruitful if the teachers work well with the SDC membership – and hence reduction of conflict. Government should look into the issue of workers’ welfare to avert the incessant industrial actions, and provided adequate facilities in schools. On the other hand, if parents are well-educated on the issue of teacher remuneration, they may assist in a number of ways which will contribute towards reduction of conflicts in schools. School administrators should serve teachers and other staff with clear job specifications or descriptions and these should be Specific Measurable Attainable Realistic and Time-framed. Piling too much pressure on subordinates may create tension which will mount to conflicts between and among members of the organisation. There should also be transparency and accountability from the serving officers at the school. This will promote peace as everyone will be in the true picture of what happened, what is happening and what will happen in their school. Introducing counseling facilities and programmes in schools is also a positive way of inculcating positive ways of handling conflicts and also reducing it. Since conflict is seemingly unavoidable, particularly in a scholarly setting, it is, according to Sadomba and Hlatwayo (2012), obviously necessary for administrators to be able to recognize conflict, to view its constructive as well as destructive potential, to learn how to manage conflict, and to apply conflict management strategies in a practical way. Johnson and Johnson (1996) state that conflicts are resolved constructively when they result in an outcome that all disputants are satisfied with; improve the relationship between the disputants; and improve the ability of disputants to resolve future conflicts in a constructive manner. CONCLUSION From the discussion, it can be deduced that conflict is an essential and unavoidable human phenomenon because where there is human interaction like at a school; there is a likelihood of personal likes and dislikes. These agreements and disagreements among individuals and groups at the school lead them to conflicts. It has been explained that the potential for conflict at a school exists because people have different needs, views and values. Depending on how conflicts are handled, they can either be positive or negative. The paper has also suggested ways of managing conflict constructively so that those involved can learn and grow from the experience. REFERENCES

Digital Marketing Strategy of Brand Target-Samples for Students

Question: Analyze the Digital Marketing Strategies adapted by an Australian brand Target. Answer: Introduction Digital marketing or the data-driven marketing is a process of selling or marketing the services or the products using the digital medium or technologies (Chaffey and Bosomworth 2012). The digital marketing procedure is occurred based on the internet. The technique of this marketing using the digital media includes search engine optimization, content marketing, e-commerce marketing, social media marketing and optimization, campaign marketing. Strategies and marketing plans have been developed by the companies to sell their products using the digital platform as people use more digital media than visiting physical shops (Bng and Roos 2014). The aim of this report is to design a digital marketing strategy for the Australian brand Target. The report will also identify and describe the target audience of the brand and the reasons of its failure in meeting the requirements of the targeted audience digitally. The report will show the process of implementation of the Facebook, Instagram and other digital media in its digital marketing strategies. Digital Marketing Strategy of Target Target is based on Australia and it is a mid-ranged departmental store chain and wide-ranging retail services that include food, home ware, clothing and digital goods. The retail service fulfils the daily needs of the local people. It has wide range of products and targeted audiences from different cultural and geo-political background (Target.com.au 2017). The brand Target should develop a digital marketing strategy that would help it to gain customers from all ranges. Due overflowing waves of digital media and marketing, the brand has started to loss its valuable customers, as it could not develop effective digital marketing strategies. The organization, Target has its limitations in processing the services. The brand, Target did not use the digital strategies in an effective way. It has limited social media presence compare to other successful brands. The company needs to develop an effective digital marketing strategy that would help to remove the barriers and explore opportunities in the market. However, it needs to develop a customer centric brand, which would help it to organize its digital strategy. The company needs to discover the opportunities that digital marketing can create. For fulfilling this purpose, the brand Target needs to establish a customer-focused website, e-commerce, mobile app, and social media advertising and reaching to the customers by using social media. The social media strategies should aim at becoming the unique brand in the market (Ryan 2016). The brand needs digital media campaigns for utilizing the digital media platform to reach its potential customers. It may include sharing some of the best-performing content on Twitter or other social media sites. The brand needs to define the purpose or goal of its business. Then, the brand needs to analyze the targeted audiences persona, which includes analyzing their profiles, expectations and needs. Now the company could develop digital marketing by using social media platforms like website, blog, facebook, twitter, instagram, google Adwords, native advertising, and paid social posts. However, the brand needs to develop plans to implement its goal to the targeted audience by using these social media platforms. After the planning program, the brand needs to execute those plans (Armstrong et al. 2015). Digital Marketing and Facebook Social media like Facebook is an important digital media tool that many brands have used for business purpose. The companies need to construct concrete strategies that would help them to achieve the business goals. The companies also need to identify the customers and the object for the market competition. Firstly, the brand needs to establish the goals and objectives, which the brand is striving for to achieve by using Facebook as the digital media platform. The posts on the facebook by the brand Target should add some values to the lives of the customers. The posts should enrich with information and value-adding criteria simultaneously. The value adding posts will be noticed more by the customers (Tiago and Verssimo 2014). The brand should provide frequent and consistent posting on the facebook wall as it is necessary to notice the posts by the customers. However, if there is more posts there is more chance to get noticed. The number of posts needs to be higher. The brand needs to post multiple times per day in between hours. The brands need to involve its customers in the posts and respond to the comments with insightful replies (Smith, Fischer and Yongjian 2012). Digital Marketing and Instagram Like facebook, Instagram is also another digital media platform that has potential to provide growth in any business. The SEOs of the companies should look into some matters that would help in online marketing strategy. The brand needs to create stylish and high-quality images and continuously post on Instagram. The company needs to execute the brand well on the Instagram and it should feature its products in each post (Chaffey 2016). The images should have some creative values. The brand needs to use hash tags, which will help the customers to discover the brand on Instagram. The brand can use its own campaign specific hash tags or popular hash tags for maximum reach. The brand needs to be partner with a non-profit organization, which would increase the brand value. The posts on the Instagram should have entertaining, useful and inspirational values that would attract the targeted audiences. The brand could promote others through its profile and in return it could demand to promote its post on others profile. This will help in getting the audiences from the others profile. Like Faccebook, the brand needs to engage its customers in Instagram as well. The brand could look for bloggers, partners and industrial influencers to follow and needs to engage them with their content. On Instagram, there is no advantage to bring all the posts in one place, however, the brand needs to like the website and other information in the Bio section of the Instagram. For details information about the company, which has been used as an example for digital marketing strategy please visit appendix. Digital Marketing and Twitter The other digital media like twitter can be implemented in the digital marketing strategy of the brand Target. Like facebook and Instagram the company needs to open a page on the twitter and fill up the biographical information. However, the brand needs to tweet on its Twitter profile whenever, the brand would launch any new product. Even, the brand needs to tweet about the upcoming product and discount sale on its Twitter page. The brand should engage its targeted customers and interact with them. Successful marketing on the twitter is very powerful and it will help to unlock the new opportunities that would help to grow business online. The ways that would be implemented on the Twitters are, sharing the information with the potential customers on daily basis, driving the customers engagement in promoting activities, networking and branding on Twitter, effective communication and interaction with the customers and reputation management (Strauss 2016). Recommendation It is recommended to implement the digital marketing strategies well for the brand Target. For this purpose, the company needs to have a search engine optimization technique. The brand even needs a professional person who is well versed in digital marketing. It is recommended to operate regularly the digital platforms and connect virtually with all related matters on the digital media. Conclusion The Brand Terget, which is an Australian brand needs to develop a healthy and efficient digital marketing strategies that would help in penetrating the market more effectively. However, the brand could use Facebook, Instagram and Twitter for implementing the strategies as these are the major social media sites. The brand could utilize these platforms for reaching to people easily References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bng, A. and Roos, C., 2014. Digital Marketing Strategy. Chaffey, D. and Bosomworth, D., 2012. Digital marketing strategy.Implementation and Practice. Chaffey, D., 2016. Global social media research summary 2016.Smart Insights,8. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Smith, A.N., Fischer, E. and Yongjian, C., 2012. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?.Journal of Interactive Marketing,26(2), pp.102-113. Strauss, J., 2016.E-marketing. Routledge. Target.com.au (2017).Target Online Shopping | Target Australia. [online] Target Australia. Available at: https://www.target.com.au/ [Accessed 4 Oct. 2017]. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. y the autho

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Australian Poet Kenneth Slessor essays

Australian Poet Kenneth Slessor essays Focus Question: Using a few of his poems as examples, how effective are Kenneth Slessor's poems in revealing his identity as a man and a poet? It was once said that poems, though brief and whatever quality, serve as a look into the eyes of the poet. They are expressions of the poets emotions and thoughts through purpose, subject matter, themes, tone, messages and style. The poems of Australian Kenneth Slessor are powerful in illustrating his identity not just superficially as a poet, but also as a normal man with his own concerns, living his everyday life a civilian. Firstly they are effective because they are of his own style and interests, illustrating Slessor as an individual poet and person. Secondly, through manipulation of their components, Slessors poems reveal much detail of his personality and mentality as a normal man. In addition, they reflect the influences in his civilian life such as family, education and associates. Lastly, the actual efficiency of Slessors manipulations fundamentally reflects his skill and therefore identity as a poet. Slessors poems are unlike the traditional ballads of Patterson and Lawson favoured in Australian society during his day. Slessor steers clear of common bush and stockmen themes. His poems focuses instead on issues of personal interest and that affect his immediate environment. The inspiration of Captain Dobbin, about the retirement of sea captain, is from living near Sydney Harbour and an acquaintance with a Captain Bayldon. Since his concerns are different, there is subsequently no need to abide by customary rhythmic ballad form and style. Slessor experiments with different types such as the lyric form of the elegy Beach Burial. The almost prose-like form of Captain Dobbin showcases both his journalistic technique of extensive description and imagery laden poetic technique. Slessor is characterised...

Introduction Essay Example | Topics and Well Written Essays - 1000 words - 2

Introduction - Essay Example With this the signal is converted into a form which is compatible with the system. For analog form, A/D converter is used for the transmission of the signal, and for digital form, such a block is not required if data already exists in the digital form (Bagad and Dhotre, 2009, p.4-26). PCM – PCM or pulse-code modulation is a method based on digital encoding and are effectively used in optical fibre communications. The baseband video signal in the system is quantified and sampled. There is a series of bits that encodes the sample. The light is put on and off using binary signals. The bandwidth is required to be enhanced over the baseband method for its use. This is a good choice for optical communications, particularly when laser diode has to be utilized owing to presence of inherent nonlinearity in the source of the optics (Bandyopadhyay, 2014, p.314). PPM – PPM or pulse position modulation is used for optical communications where the code scheme involves a bit time divided into two slots. Data can either be 1 or 0. If it is 1, the pulse gets transmitted in the first bit time slot. If the data is 0, then the pulse gets generated in the second slot of the bit time. Expansion of PPM is also possible and proves to be efficient for optical communications (Alexander, 1997, p.228). Digital PPM – PPM can also be used digital transmission of information based on optical communications. It is also referred to as differential pulse position modulation. It is a variation of the PPM coding, which can transmit data irrespective of the presence of time. If delays occur in the transmission, they take reference from falling edge of the pulse that was earlier transmitted (Lazaridis, 2011). Multiple PPM and Dicode PPM – Dicode PPM and Multiple PPM are considered as the most efficient bandwidths for optical communications. The best forms of sensitivities are offered by these PPM without causing the large bandwidth of the system to increase.